s will exceed $75 billion
Foreign media recently reported in the report that according to Technavio's latest report, the global diaper
market will exceed $75 billion by 2020, with a compound annual growth rate of 5%.
Technavio analyst Brijesh Kumar Choubey pointed out that a number of factors have contributed to the growth of the global diaper market, such as the growth of the elderly population, the emergence of degradable diapers, and the improvement of personal hygiene awareness. The emergence of hybrid diapers has also brought more market development opportunities.
It is understood that the report mainly divides the global diaper market into three major regions, namely, Asia Pacific, Europe, Middle East and Africa, and the Americas.
Asia Pacific: Market growth is fastest
The size of the diaper market in the Asia-Pacific region will reach $28 billion by 2020, with a compound annual growth rate of more than 10%. In the next five years, the diaper market in the region has the fastest growth rate and the largest market share. Factors such as increased birth rates and increased disposable income will increase diaper sales in the region.
The adult diaper market in the region will also grow steadily, mainly due to the increase in the elderly population, increased hygiene awareness and the popularity of adult diapers. The report predicts that China, Japan and Thailand have the greatest demand for adult diapers, as these countries have a large population.
It is reported that there are many factors that promote the development of the Baby diaper
market in the Asia-Pacific region, including increased urbanization, an increase in the middle class population and an increase in the number of working women. In addition, the products are more and more co
nvenient to buy, the quality is comfortable and the price is favorable, which also stimulates the sales of diapers.
Europe, Middle East and Africa
The diaper market in the Middle East and Africa is expected to reach $24 billion by 2020, with a compound annual growth rate of more than 3%.
The growth of the diaper market in South Africa is mainly due to the fact that consumers can easily purchase products at an affordable price. The growth of the Kenyan market is mainly due to increased disposable income, increased awareness of personal hygiene and an increase in the elderly population. To expand the consumer base, many small retailers offer single-package diaper products.
Due to the high level of product innovation and the consideration of environmental factors, there is a large demand for cloth diapers in the region. There are many reusable cloth diaper brands in the UK, such as Easy Peasies, Wonderoos and TotsBots.
Americas: Product diversification and promotional activities stimulate market development
The diaper market in the Americas will reach $23 billion by 2020, with a compound annual growth rate of more than 2%. Diapers are very popular in the Americas and have a high usage rate.
Among the low- and middle-income consumers in Brazil, diapers are one of the basic daily necessities, and coverage will reach 10% to 15% by 2019. In order to meet market demand, suppliers have introduced different diaper types and promotions.
Because consumers in the region are fully aware that disposable diapers can have a negative impact on the environment, the demand for cloth diapers is broader.
P&G and Kimberly-Clark are major diaper suppliers in the Americas, offering baby diapers and adult diapers.