Recently, rumors about the price increase of toilet paper have continued. The reporter's investigation found that due to the rising cost of papermaking, toilet paper manufacturers did indeed adjust the price, but did not pass it to the terminal store. At present, the supply of paper products in the city's major supermarkets is sufficient, the price is stable, and various promotional activities continue.
In supermarkets such as supermarkets, Wumei, Yonghui, etc., the supply of toilet paper, napkins and kitchen papers of various brands is sufficient, and there is no case of centralized purchase by customers. Yonghui Supermarket (7.370, 0.12, 1.66%) staff introduced that the price of toilet paper in the supermarket has not fluctuated recently, and some paper products have promotional prices. The reporter used the multi-point APP to inquire about the shopping records of Wumei Supermarket and found that compared with the price a month ago, some paper products even had a small price cut.
The reporter learned from some toilet paper mills that this year, breeze, Vinda and other tissue brands have made several price adjustments, compared with the price of about 5%. Since the price adjustment notice is issued by the manufacturer to the wholesaler, a process is required from the wholesaler to the terminal, and many supermarkets have sufficient inventory, so the price of toilet paper on the market is relatively stable.
The increase in the price of this round of toilet paper is mainly due to the increase in production costs, among which the rise in raw material prices is the main driving force. The reporter looked at the material composition of each brand of toilet paper and found that except for a small number of brands of toilet paper made of bamboo pulp or wheat straw, most toilet papers are mainly composed of virgin wood pulp or natural wood pulp. The sales manager of a large tissue paper company told reporters that short-fiber wood pulp and long-fiber wood pulp are the raw materials for the production of toilet paper, and the two are mixed in a certain proportion to make toilet paper. The domestic timber resources are mainly short fibers, and the long fiber wood pulp comes from perennial trees, mainly relying on imports from Russia and northern Europe. Recently, the international wood pulp prices have been rising, and the recent price of international long-fiber wood pulp has reached 932.5 US dollars per ton, a record high in 6 and a half years.
“From the end of 2016, the cost of tissue production has been rising, but the frequency of price adjustment by brand manufacturers is not so fast, because within a certain range, the rising cost can be digested internally.”
It is understood that the domestic toilet paper market is fiercely competitive. From the first-line brands to the third-line brands, the supply is sufficient, and consumers have plenty of choices, which will also restrain the rise in retail prices.