In 2016, the first year of full-scale two-child implementation, compared with 2015, the annual growth of newborns was 1 million, reaching 16.5 million. Although this growth is lower than expected at the beginning of the year, it has significantly increased the infant and co
nsumer market. As a fast-moving co
nsumer goods, Diaper
s have always been a barometer reflecting the trend of the infant and child co
nsumer market. In 2016, sales of domestic Baby diaper
s reached 45 billion, an increase of nearly 20% compared to 38 billion in 2015.
One million new population is one of the reasons for the growth of the diaper
market, but this data is not enough to support such strong growth. China Baby Network Research Center analyzed other data outside the population. In 2016, the penetration rate of Chinese diapers was significantly reflected, exceeding 50%, and with the increase in spending power, the unit price and total price of diapers were also available. Significant improvement, combined with these growth points, led to the growth of the 2016 diaper market.
The first year of comprehensive two-child implementation, the domestic diaper market achieved double-digit growth
based on the data of the diaper market in the past five years, as well as the population and spending power expectations, the industry has summarized the diaper market data for the ten years before and after 2016.
After 2010, the market of China's baby diapers continued to grow at a high speed. In 2012, the domestic sales of baby diapers was about 20 billion yuan; in 2013, the domestic sales of baby diapers was about 25 billion yuan; in 2014, the sales of domestic baby diapers were about about 30 billion yuan; in 2015, the domestic baby diaper market sales of about 35 billion yuan. In 2016, the sales of domestic baby diapers were about 45 billion yuan.
Professionals predict that the sales of domestic baby diapers will reach 55 billion yuan in 2017. This rapid growth will continue until 2020, and will have an opportunity to reach 70 billion.
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