Recently, three senior boys from Hunan Central South University teamed up to sell Sanitary
napkins, and they were laughed at by the classmates as "Chinese cowards." Coincidentally, in August 2012, Fuxin, a female student at Guangdong University of Foreign Studies, set up a Lolita sanitary napkin store in the dormitory. Over the past year, she has grown from a single person to a startup team of 10 people (including 2 boys), from 700 Yuan’s start-up capital went to sales of 60,000 yuan. They sold sanitary napkins from Guangwai to Guangzhong, and even received orders from many boys.
Original intention: buy a sanitary napkin and don't want to be seen
“Some girls are sneaking in the supermarket when they buy sanitary napkins. They are afraid of being discovered by acquaintances, especially those who are afraid of being seen by boys. It’s much more embarrassing.” Lolita’s founder, the graduating student of Guangwai’s finance department, said that she herself I have been plagued by this problem. In the summer of my sophomore year, an idea when I went to the supermarket suddenly came out: I just made a sanitary napkin monopoly and delivered it to the door like a takeaway. This avoided both the embarrassment and the girl’s menstrual period. Easy to go out.
To do it, when she started school, she took 700 yuan from the cost of living, bought three brands of sanitary napkins, and officially began to sell sanitary napkins in the dormitory.
Yan Xin said that her source of goods came from the regular marketers of major brands, and gradually opened up the source of customers by means of door-to-door sales and leaflets. The brands of sanitary napkins sold began to diversify. “Now 90% of girls outside Guangwai Everyone knows Lolita.” Now she has sold sanitary napkins from the Guangwai South Campus to the North Campus, and has developed more than 500 members in the next door.
Turning: selling sanitary napkins in boys' quarters
In order to increase sales, Yan Xin also sold sanitary napkins to the male dormitory. She thought that at the beginning of September each year, the freshmen's military training, standing in the military posture, stepping forward, military shoes will bring discomfort, sanitary napkins can play the role of thick breathable insoles. “Although the use of sanitary napkins for insoles is an open secret, most boys are embarrassed to go to the supermarket to buy.”
So, she knocked on the door of each new male dormitory one by one. "Although some boys are naked, I am going to sell sanitary napkins. They are a bit embarrassing to each other. Other boys will refuse directly. But after using it, Someone called and bought it after a few days." That month, she sold a total of more than 300 yuan of sanitary napkins to the younger brother.
On March 7th of each year, it is the Girls' Day in colleges and universities. Yan Xin also seized the opportunity to sell to boys, and even launched a sanitary napkin gift box to let the boys write warm words: "We want to guard you day and night, but Sometimes, only it can protect you." Then give it to your favorite girl as a gift.
Today, the Lolita sanitary napkin store has grown into a startup team with 10 students, who are responsible for finance, marketing, public relations, etc. They also participate in various entrepreneurial competitions and win prizes. The store has also moved from the dormitory to the public. The Foreign Student Pioneer Park has an independent physical facade. In addition, they also recruited salesmen for Guangwai students to provide part-time positions for teachers and sisters.
Although the use of sanitary napkins for insoles is an open secret, most boys are embarrassed to go to the supermarket to buy