As the speed of product upgrades continues to accelerate, especially in the tissue industry, wet wipes have begun to develop quietly. After the SARS epidemic in 2003, China's wet tissue market began to develop by leaps and bounds, new brands continued to emerge, and product categories continued to increase.
Shangpu Consulting Light Industry analyst pointed out that at present, China's wet tissue industry mainly presents several major characteristics: 1. The market prospect is broad: At present, the wet tissue market is mainly for personal care, and the market penetration rate is relatively low; 2. The average product price declines. The growth of wet tissue market demand has attracted more and more investors into the wet tissue industry, causing the price of products to fall. 3. The brand concentration is high: China Hengan Group's “Xinxiang” brand is in baby wipes and Ordinary wet wipes rank second and first; 4, healthy development needs multi-faceted change: At present, the quality of wet wipes products in China is uneven, the phenomenon of product homogenization is serious, and the lack of industry standards has become a common concern in the industry. .
The development premise of the wet tissue industry mainly has two aspects of industrial basis: First, the development of widely used substrates, namely non-woven fabrics and dry paper, current environmental protection, green, and degradable are the development direction of wet tissue materials; "Wet", that is, solution, the solution configuration system is relatively mature, the combination of solution and material, quality and environmental protection become the key to the problem.
At present, although the wet tissue industry in China has dozens of products sold in the market, it has not formed a certain scale, and consumer awareness has not been established. Therefore, the wet tissue products will be promoted as an independent category market. Will accelerate the development of the industry.
According to the 2010 China Wet Tissue Market Analysis and Investment Trend Research Report released by Shangpu Consulting, China's wet tissue industry is in the initial stage of rapid development, based on consumer price coordinates, consumer purchasing power and product cost. When the combination of the reduction is the blowout period of the wet tissue market in China.