market is 80% foreign goods
Recently, three Chinese chefs were arrested for buying diaper
s in Japan because of violations of visa regulations and activities other than visa qualifications. In fact, the rush to buy Japanese diapers in the “mother and baby circle” in China has already covered the purchase of milk powder. In the survey, the reporter found that the im
ported diapers in the Jinan market accounted for 80%, of which o
nly Japanese brands accounted for more than 50%, while domestic brands o
nly accounted for less than 20%.
仨 Chinese arrested for diapers in Japan
Nowadays, when it comes to Japanese purchasing, the diaper of the diaper has completely covered the cosmetics. Wang Xiaotong, who settled in Japan, said that she would also help people to purchase Japanese original diapers, but as the Chinese demand increased, she “give up”. “The Japanese in Japan are dedicated to the relevant areas of the major stores. The phenomenon of smashing goods just on the shelves is too common." She used the situation of snapping up new iPhone products. The Japanese diaper is simply the iPhone in the "mother and baby circle".
Due to the large number of Chinese purchases, the Kao diapers on the Japanese market are almost out of stock. Three people who were arrested in Japan for buying Kao diapers recently purchased about 990 packets of diapers at 267 stores, and then sold them back to China at a high price in the form of purchasing. Wang Xiaotong said, "The price of purchasing will definitely be higher than the official price of China. It has to be calculated separately, but even this Japanese original is better than the domestic brands of the same brand."
The reporter used two imported brands as an example to calculate an account. In the Tmall official flagship store, the Japanese Kao’s original L-diaper priced at 3.15 yuan/piece, plus a courier fee of 18 yuan, while another American brand pamper The right type of diaper is priced at 1.4 yuan / piece, and free shipping, the former price is more than twice the latter, but still often sold out of stock.
Japanese diapers account for 50% of the market, it is difficult to sell
The reporter found that the diaper brand in the mother and baby market in Jinan is dominated by Japanese brands, followed by American brands, while Chinese local brands are not very popular. Yang Peng, general manager of Jinan Yuying Family Maternal and Infant Shopping Center, said that most mother-and-baby chain stores import imported diapers through importers. "Chinese mothers, including Jinan mothers, only recognize imported ones, and do not like the same brand. The domestic version." He introduced the Japanese diapers on the market including Kao, Dawang, Curious, Uniika and other brands, among which the higher end is the flower ace.
A staff member of Kao (China) introduced that the current domestic Kao diapers are manufactured by the Hefei factory in Anhui and were listed last year. “But the sales volume is still not as imported from Japan. In fact, the technology made in China is the same as that in Japan, and it is also aimed at Chinese families. The demand strengthens the design.” He said that the domestic Kao diapers have their product advantages and better absorption, but the sales have not been very good.
Yang Peng said that relatively large maternal and child shopping chain stores, 20% of domestic brands can be very diaper. "Although the domestic brands are cheap, the softness, breathability and other standards are really not as good as Japanese diapers."